Wednesday, February 3, 2010

Mean Business

I never thought that something as simple as a piece of paper could make such a difference in perception. Sometimes you receive a piece of stationary, maybe a business card, etc.... you read it, get the information that's vital, and then move on.

Other times, you get the card, look at it....feel it, and think - Wow....this is nice stuff. It instantly elevates the sender or giver in your mind. It makes you think for a moment about the details and why that person cares so much.

Like anything image related, it can sometimes pay to buy up. Think about the last time you splurged on something - I bet you love it every time you use it, and haven't thought about the cost since day 1. Consider making the investment with your paper will likely pay you back multiple times over.

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